History of the Pink Primed

Colour has the unique ability to communicate a feeling and brand association without the use of words or imagery. It can heighten the brand recognition by up to 80%. When designing logos and style guides, the colour wheel is often looked at to decide the feeling that is required to be portrayed. This could be the passion of Ferrari red, the cheerfulness of orange or the optimism that yellow exudes.

Brands like Ikea and Caterpillar have their yellow, Harrods have their distinctive green and if you come home with a gift bag that is ‘robin’s egg’ blue then your partners heart might skip a beat and you will be a very popular person. If you did not know, ‘robin’s egg’ blue is the turquoise blue colour of Tiffanys. There is actually a shade of blue that PMS created named ‘1837 blue’ which was the year Tiffany & Co started.

Within the building and construction industry, pink primed timber has become synonymous with Woodhouse and our Weatherproof range. While people may not always recall our name or products, most know the ‘pink primed’. ‘Get the pink primed’ is a phrase used by many a foreman on the building site or in trade stores.

From a brand perspective, it was important for us to protect our association with pink, and as such we recently took out a trade mark on this colour (in relation to timber product).

We have often been asked about the history of the pink timber and why we chose this particular colour. What was the story surrounding this? While we would love to say that it came about through a scientific process or research group, we simply took advantage of the fact that many years ago (pre 1980’s!), any timber that was used externally was primed a pink colour. Pink primer was the default colour for external timber.

Chris Woodhouse, who founded Woodhouse Timber, had the idea to continue this trend but also treat the pine timber. This is how our Woodhouse Weatherproof pink primed and treated timber came about. We were the first to market with the pre-primed timber so why not stick with the colour that everyone knows and is familiar with. Having the pink colour also ensures that it is very clear that there is only primer on the timber and external coating is required. The fact that this primer colour is easier to top coat than some other products is an added bonus. Over the years, we have refined and lightened the pink to ensure ease of top coating.

Earlier this year we entered into a strategic partnership with Dulux Industrial Coatings for our Weatherproof range which allowed us to extend our warranty to 25 years and cover both the product and paint.

You will see our pink being used across more and more of our marketing collateral. Our new pink trucks are out and about on the streets of Brisbane and Sydney.

Next time you are passing a building site or a property being renovated, have a look for the pink primed timber. If it is pink….It is Woodhouse Weatherproof timber.

Woodhouse and Dulux offer Industry Leading Warranty

Earlier this year, Woodhouse and Dulux announced their new strategic partnership for the paint priming of Woodhouse Weatherproof ™ timber product range.  

One of the first initiatives to be announced as part of the new partnership is the extension of the Woodhouse Weatherproof ™ warranty to cover both the product and the paint coating system from paint failure too due to cracking, peeling, flaking and adhesion for a period of 25 years.   

If a Woodhouse Weatherproof ™ product exhibits failure due to termite or insect borer attack, fungal decay, or if the primer causes applied premium exterior acrylic paints to break down within this timeframe, the affected product will be remedied or replaced according to the specified terms in the product guarantee. It leads the industry with its level of cover and provides total peace of mind for the consumer. 

The Woodhouse Weatherproof ™ timber is finger jointed New Zealand radiata pine that is LOSP treated and pre-primed with pink Dulux Industrial coating. It is the premier external finger jointed product used for structural and decorative applications. This includes handrails & balustrades, cladding & lining boards, screening, fencing, fascia, dressed all round (DAR), structural F7 and GL8 laminated beams and posts.  

Woodhouse Timber CEO, Mark Woodhouse, said, “Our reputation has been built around the quality and longevity of our products. We are excited that we can now extend the Woodhouse Weatherproof ™ warranty which already covered fungal decay and termite attack to include a 25-year cover for paint failure too due to cracking, peeling, flaking and adhesion. It highlights Dulux’s confidence in both our and their product plus a shared customer focus. None of our competitors offer this level of protection.” 

Dulux Industrial Coatings Brand Manager James MacDonald said, “We are pleased we have been able to work with Woodhouse to offer an extended 25-year warranty on the Woodhouse Weatherproof range to consumers which will provide them with the confidence and peace of mind that Woodhouse Weatherproof ™ products will last for years to come”. 

CONDITIONS OF WARRANTY  

Woodhouse Weatherproof ™ building products are covered by a limited guarantee in exterior above ground applications against termite and insect attack, fungal decay, and paint system failures arising from the performance of factory priming coats (underwritten by Dulux® Powder Coatings). Woodhouse’s maximum liability under this guarantee is limited to and set out in the Woodhouse Weatherproof ™ Warranty. For full details of the warranty please refer to: www.woodhouse.com.au/wp-content/uploads/2021/03/WP-Warranty-Web-3.pdf 

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About Woodhouse  

Operating for over 37 years, Woodhouse Timber Company is a family owned and operated business established by Chris Woodhouse. Built on the foundations of quality products and excellent customer service, it has grown from its warehouse in Brisbane to a national operation with branches and representation across QLD, NSW, ACT, VIC, TAS, SA and WA. It is now one of the premier wholesalers of exterior and interior timber products. The flagship products are Woodhouse Weatherproof ™ exterior timber with its signature pink colour and Woodhouse EdgeLine ™ white interior mouldings.  For more information, visit woodhouse.com.au 

 About Dulux  

Dulux has been part of the Australian paint and coatings manufacturing industry since 1933 and Australia’s most trusted paint brand. Dulux Industrial Coatings is a business unit of Dulux Group that provides high-quality factory applied industrial coatings products to the Australian and New Zealand markets and is committed to supporting the use and performance of these coating materials. Dulux Industrial Coatings provides the highest level of technical development in coating formulation, manufacturing excellence and expertise in the selection of products for their intended environment which provides our customers with the highest possible confidence in our coatings’ potential to deliver durability and performance.  For more information visit duluxindustrialcoatings.com 

For more information, visit www.woodhouse.com.au, www.woodhouse.com.au, follow us on Facebook at https://www.facebook.com/woodhouse.timber or connect with us at LinkedIn at www.linkedin.com/company/woodhouse-timber-company  

Dulux Partnership

Date: 08 February 2021
 

Woodhouse Timber Establishes New Partnership With Dulux 

After an extensive review process, Woodhouse Timber have appointed Dulux as their paint supplier for the priming of the Woodhouse Weatherproof ™ product range. 
 

The Woodhouse Weatherproof ™ timber is finger jointed New Zealand radiata pine that is LOSP treated and pre-primed with pink industrial paint. It is the premier external finger jointed product used for struc-tural and decorative applications. This includes handrails & balustrades, cladding & lining boards, screening, fencing, fascia, dressed all round (DAR), structural F7 and GL8 laminated beams and posts. 
 

As the leading Australian importer and wholesaler of pre-primed finger jointed pine, Woodhouse is one of the largest consumers of industrial paint in New Zealand. 
 

Woodhouse Timber CEO, Mark Woodhouse, said, “Our brand and reputation have been built on service and quality, so we are extremely pleased to be partnering with an organisation such Dulux who prides itself on these attributes. It was not a decision we took lightly but an important step in the ongoing development of our Woodhouse Weatherproof ™ range. For example, we are now able to offer a 25-year warranty across both the product and the paint. “ 
 

Dulux Powder & Industrial Coatings General Manger Tony Leard, explains “Our initial discussions with Woodhouse Timber Company made it clear that they strive for the highest quality in their product and how they bring it to market. This led to a longer process of proving our primer as Woodhouse’s preferred paint for their Woodhouse Weatherproof ™ product which has given both companies a better understanding of what is required by builders and renovators and how we will continue to improve existing products and de-velop new ones.” 
 

The Dulux coated Woodhouse Weatherproof ™ timber will be rolled out from January 2021. 

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About Woodhouse 

Operating for over 37 years, Woodhouse Timber Company is a family owned and operated business established by Chris Woodhouse. Built on the foundations of quality products and excellent customer service, it has grown from its warehouse in Brisbane to a national operation with branches and representation across QLD, NSW, ACT, VIC, TAS, SA and WA. It is now one of the premier wholesalers of exterior and interior timber products. The flagship products are Woodhouse Weatherproof ™ exterior timber with its signature pink colour and Woodhouse EdgeLine ™ white interior mouldings. For more information, visit www.wood-house.com.au 

About Dulux 

Dulux has been part of the Australian paint and coatings manufacturing industry since 1933 and Australia’s most trusted paint brand. Dulux Industrial Coatings is a business unit of Dulux Group that provides high-quality industrial coatings products to the Australian and New Zealand markets and is committed to supporting the use and performance of these coating materials. Dulux Industrial Coatings provides the highest level of technical development in coating formulation, manufacturing excellence and expertise in the selec-tion of products for their intended environment which provides our customers with the highest possible confidence in our coatings’ potential to deliver durability and performance. 

\For more information, visit https://www.woodhouse.com.au, https://www.woodhouse.com.au, follow us on Facebook at https://www.facebook.com/woodhouse.timber or connect with us at LinkedIn at https://www.linkedin.com/company/woodhouse-timber-company

Woodhouse and TimberTech® AZEK® Partnership

After the success and popularity of the premium capped polymer range of decking from the TimberTech® AZEK® Vintage Collection®, Woodhouse Timber and TimberTech have partnered up once again to expand their range within the Australian marketplace. Woodhouse Timber will now stock the TimberTech AZEK Harvest Collection®, TimberTech PRO® Terrain Collection™ of 4-sided capped composite decking, and all TimberTech EDGE™ 3-sided capped composite collections will be on our shores next month ready for decking season.  The TimberTech decking provides unparalleled performance while boasting unrivalled design and industry-leading warranties. 

 Woodhouse Timber CEO, Mark Woodhouse, said, “We are excited about the new decking ranges and the additional choices we will now be able to offer our customers. It enables us to cater to all budgets and tastes with quality products. TimberTech has the most innovative, forward-thinking technology in the industry and we are extremely pleased to bring these products to the local market.” 

This expanded range offers Australian decking specialists, architects, and tradies product choices that will appeal to a wide range of customers who want beautiful, durable, low maintenance decking solutions.  

 A new “Better Tech, Better Deck” campaign has recently been launched by TimberTech and it highlights the sustainability, versatility, and durability of all TimberTech products by illustrating how they can provide a greater overall experience. 

 In Queensland, New South Wales, ACT, Victoria, and Tasmania, the TimberTech AZEK Harvest Collection in Brownstone and Slate Gray as well the TimberTech PRO Terrain Collection in Silver Maple and Brown Oak colours will be available.  In Western Australia, the TimberTech EDGE Prime+ Collection™ will be stocked and available in Sea Salt Gray and Coconut Husk. Initially this will be in widths of 136mm and 24mm thick. Note, these sizes have been rounded off from actual imperial sizing to metric equivalents. Other TimberTech decking products will be available on request or special order. 

For full details please see www.woodhouse.com.au/timbertech-azek/ or timbertech.com.au 

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About AZEK® Building Products 

AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems. 

About Woodhouse  

Operating for over 37 years, Woodhouse Timber Company is a family owned and operated business established.  Built on the foundations of quality products and excellent customer service, it has grown from its warehouse in Brisbane to a national operation with branches and representation across Australia. It is now one of the premier wholesalers of exterior and interior timber products. The flagship products are Woodhouse Weatherproof exterior timber and Woodhouse EdgeLine interior mouldings. The comprehensive range also includes timber architraves, timber skirtings, timber mouldings, LOSP (Light Organic Solvent Preservative) treated timber and many building materials and products. 

For more information, visit www.woodhouse.com.au, /www.woodhouse.com.au/timbertech-azek/, follow us on Facebook at www.facebook.com/pg/woodhouse.timber or connect with us at LinkedIn at www.linkedin.com/company/woodhouse-timber-company 

New Brisbane Warehouse

Over the next few weeks we will be moving to our new purpose built warehouse in Brisbane.

Just down the road from our current location, the new building is located at 7 Brickworks Place, Darra.

The new warehouse will increase our stock capacity and with new racking and warehouse management systems, we will be able to provide even better service to our customers.

Once COVID19 is under control, we look forward to welcoming customers for a tour around the premises.

The Benefits of Polymer (PVC) Decking

PVC decking is made from 100% recycled plastic while composite decking, is made from a blend of wood fibres and plastic products. This makes it one of the most sustainable decking solutions on the market.

Azek Vintage Range – English Walnut

The TimberTech Azek Vintage and Harvest collections are premium capped polymer decking. It does not require annual sanding, staining, or sealing. And, no other decking material is available in such a wide array of colours and natural-looking wood grains.

Homeowners have long had the desire for a low maintenance decking product, and PVC, with its no-wood composition, certainly answers that need. 

It features a crisp and clean aesthetic that you just can’t find with other decking materials. Available in a variety of price points that, when combined with its low maintenance needs and longevity, will ultimately make it less impactful on the budget over time. 

Its P5 slip rating also makes it the ideal decking for swimming pools and wet areas.

 

COVID-19 Update

17 March 2020

To our valued customers,

As a company we have undertaken a number of steps to ensure the ongoing health and well-being of our employees with the current dynamic and rapidly evolving COVID-19 situation while continuing to support our valued customers.

We have identified the greatest risk to our business currently is a staff member testing positive to COVID-19, or having had contact with a confirmed case of COVID-19 thus requiring to undertake self-isolation for 14 days. To minimise the potential risk and our ability to provide the required service to our customers, we will be implementing non-overlapping split shifts across the Operations Department of the business in each branch. This will reduce the risk of contamination through close contact and having an entire branch closed due to isolation / recovery as a result of COVID-19.

In order assist the community with prevention we have asked all office based non-operational staff not to attend the office and undertake their work from home. Staff will be following this protocol until we receive further notice from the government.

We are well positioned for business to continue as usual, albeit under some slightly different circumstances. We are well stocked, working closely with our suppliers, to support all of our customers. Members of the sales team will continue to call on customers unless they are advised otherwise by official channels. We urge our customers to continue calling or emailing their account managers if they need anything.

If you have any concerns, please do not hesitate to reach out to your usual contact within the business.

Thank you for your valued support during these unprecedented times.

Kind Regards,

Mark Woodhouse
CEO

Exclusive partnership with TimberTech Azek

25 Jan. 2020

New Partnership with Woodhouse Timber and TimberTech®

Woodhouse Timber and TimberTech® have partnered up to bring the TimberTech AZEK® line of decking to the Australian marketplace. The premium capped polymer decking, made without wood, provides unparalleled performance while boasting unrivalled design, with a Lifetime Limited Product Warranty and a 50-Year Fade & Stain Warranty.

Woodhouse Timber CEO, Mark Woodhouse, said, “We are excited about both the TimberTech AZEK decking products and working with a company at the calibre of TimberTech, the number one brand in premium decking. They have changed the game with some of their investment in sustainability and recycling and innovations such as Multi-Width Decking and the new Vintage Collection® decking is unique in the market as it is not only engineered to last longer than any other composite decking, but it also has a natural hardwood look.”

Woodhouse have been appointed as the exclusive Australian distributors of TimberTech AZEK decking.

This new partnership offers Australian decking specialists, architects and tradies a best in category product choice that appeals to clients wanting a build with longevity that requires minimal maintenance.

The Vintage Collection is available in Mahogany, Cypress®, Dark Hickory, English Walnut® and Coastline®, which are the perfect shades for those seeking a cohesive and elegant colour palette. Initially stock in this range will be available in two lengths (4.8 m & 6.0 m) and two widths (140 mm and 180 mm) with both widths 25mm thick although these sizes have been rounded off from actual imperial sizing to metric equivalents.

The proprietary Alloy Armour Technology in the protective capping of TimberTech AZEK decking prevents fading, staining, and weathering allowing AZEK boards to stand the test of time.

Mark said that stock will be available in Australia from February.

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About TimberTech and AZEK Building Products

AZEK Building Products recently realigned its Outdoor Living department under the TimberTech umbrella. But, in addition to premium, capped composite and capped polymer decking materials, our product portfolio reflects railing, porch, pavers and lighting as well. Known for design versatility and technological superiority, TimberTech and AZEK are both considered best-in-category. And with the widest selection of colors and styles, industry-leading warranties and superior safety, TimberTech is the leading brand for homeowners looking to reinvent their outdoor space.

About Woodhouse

Operating for over 35 years, Woodhouse Timber Company is a family owned and operated business established by Chris Woodhouse. Built on the foundations of quality products and excellent customer service, it has grown from its warehouse in Brisbane to a national operation with branches and representation across Australia. It is now one of the premier wholesalers of exterior and interior timber products. The flagship products are Woodhouse Weatherproof exterior timber and Woodhouse EdgeLine interior mouldings. The comprehensive range also includes timber architraves, timber skirtings, timber mouldings, LOSP (Light Organic Solvent Preservative) timber and many building materials and products. For more information, visit www.woodhouse.com.au.

 

Dasso fused-bamboo now available from Woodhouse

The worldwide success story of Dasso fused bamboo is now available in Australia. Solid high density board made from bamboo strips suitable for outdoor applications. An extremely dense, durable, exterior-used product composed of 87% natural, fused strand bamboo fibres and 13% resin. Because nutrients are removed from the bamboo fibre, the material no longer attracts bacteria, fungus, mould or bugs