| Woodhouse has established a Customer Service team to improve our service experience for customers. The Woodhouse Customer Service team are contactable by – Phone Number: 1800 966 346 Email Address: customerservice@woodhouse.com.au The Woodhouse Customer Service team can manage customer related enquiries through this new phone number and email address, so please direct any future queries through the team. |
News
New Clear Grain Timber Product
The new Woodhouse Clear Grain TM (Clear Grain) timber product has arrived and is now available in Australia.
Clear Grain™ is a range of decorative and joinery timbers manufactured from New Zealand radiata pine that is certified by the Forest Stewardship Council® (FSC ®). Each product in the range has been engineered so that the wood grain runs vertically along each length, optimising performance, and appearance. These timbers, all laminated and clear primed, can be used for both internal and external purposes. Clear Grain Interior is available in the form of lining boards as well as screening, battens, and trim, while Clear Grain Exterior also has options for handrail components. Clear Grain Exterior is H3 LOSP (Light Organic Solvent Preservative) treated and can be installed in a variety of exterior, above-ground applications. After profiling and treating the timbers, Intergrain Universal™ Timber Oil Clear primer is applied to protect them from exposure to sunlight, rain and humidity during installation and ensures that the finished products are ready for final top coating.
In development for over three years and rigorously tested, the Clear Grain Exterior comes with a 15-year warranty and Clear Grain Interior with a 7-year warranty, offering complete peace of mind.
Woodhouse Timber CEO, Mark Woodhouse, said, “ We are excited about bringing Clear Grain to the Australian market. It is a game-changer as we can now provide an engineered softwood product that looks like hardwood but at a much lower cost and manufactured from a more renewable and sustainable resource.”
Clear Grain comes in a pale, neutral colour, allowing for the application of a wide variety of tinted and translucent finishes. It does not leach tannins and other extractives onto surrounding surfaces.
Contact your local Woodhouse Account Manager or State Sales Office for more information and samples.
pdf version of media release
// END
Woodhouse Melbourne Move
Woodhouse Timber moves to new Melbourne warehouse
On Friday, 03 December 2021, Woodhouse Timber will be relocating our Melbourne warehouse to 165 Bayliss Road, Dandenong South, Victoria.
Located less than 10 minutes away from the current premises, the new warehouse and layout will more than double our company’s storage capacity plus enhance our speed of delivery and despatch.
As the leading Australian importer and wholesaler of pre-primed finger jointed pine, the move will ensure solid foundations are in place to better serve our customers.
Woodhouse Timber CEO, Mark Woodhouse, said, “Our reputation has been built on the quality products we offer and our focus on providing excellence in customer service. It has been a challenging year for many with regards to building supplies, but we have worked hard with our suppliers and supply chain to ensure we have continually had good levels of stock to service the industry. This new warehouse is part of our business plan and commitment to the Victoria and Tasmania markets.”
In 2020, we opened our new purpose-built warehouse in Brisbane and introduced new and innovative warehouse management systems and racking that will be replicated in the new Melbourne premises. The new Woodhouse location has recessed docks for unloading stock as well as a large one-way drive, which will help save time and provide a safer operating environment.
The move will occur on 03 December with both Melbourne warehouses operating in parallel for a short period of time to ensure there is no downtime or impact on our customers. There is no change to our contact phone numbers.
We are excited by this enhancement and thank our customers for their continued support.
History of the Pink Primed
Colour has the unique ability to communicate a feeling and brand association without the use of words or imagery. It can heighten the brand recognition by up to 80%. When designing logos and style guides, the colour wheel is often looked at to decide the feeling that is required to be portrayed. This could be the passion of Ferrari red, the cheerfulness of orange or the optimism that yellow exudes.
Brands like Ikea and Caterpillar have their yellow, Harrods have their distinctive green and if you come home with a gift bag that is ‘robin’s egg’ blue then your partners heart might skip a beat and you will be a very popular person. If you did not know, ‘robin’s egg’ blue is the turquoise blue colour of Tiffanys. There is actually a shade of blue that PMS created named ‘1837 blue’ which was the year Tiffany & Co started.
Within the building and construction industry, pink primed timber has become synonymous with Woodhouse and our Weatherproof range. While people may not always recall our name or products, most know the ‘pink primed’. ‘Get the pink primed’ is a phrase used by many a foreman on the building site or in trade stores.
From a brand perspective, it was important for us to protect our association with pink, and as such we recently took out a trade mark on this colour (in relation to timber product).
We have often been asked about the history of the pink timber and why we chose this particular colour. What was the story surrounding this? While we would love to say that it came about through a scientific process or research group, we simply took advantage of the fact that many years ago (pre 1980’s!), any timber that was used externally was primed a pink colour. Pink primer was the default colour for external timber.
Chris Woodhouse, who founded Woodhouse Timber, had the idea to continue this trend but also treat the pine timber. This is how our Woodhouse Weatherproof pink primed and treated timber came about. We were the first to market with the pre-primed timber so why not stick with the colour that everyone knows and is familiar with. Having the pink colour also ensures that it is very clear that there is only primer on the timber and external coating is required. The fact that this primer colour is easier to top coat than some other products is an added bonus. Over the years, we have refined and lightened the pink to ensure ease of top coating.
Earlier this year we entered into a strategic partnership with Dulux Industrial Coatings for our Weatherproof range which allowed us to extend our warranty to 25 years and cover both the product and paint.
You will see our pink being used across more and more of our marketing collateral. Our new pink trucks are out and about on the streets of Brisbane and Sydney.
Next time you are passing a building site or a property being renovated, have a look for the pink primed timber. If it is pink….It is Woodhouse Weatherproof timber.
Woodhouse and Dulux offer Industry Leading Warranty
Earlier this year, Woodhouse and Dulux announced their new strategic partnership for the paint priming of Woodhouse Weatherproof ™ timber product range.
One of the first initiatives to be announced as part of the new partnership is the extension of the Woodhouse Weatherproof ™ warranty to cover both the product and the paint coating system from paint failure too due to cracking, peeling, flaking and adhesion for a period of 25 years.
If a Woodhouse Weatherproof ™ product exhibits failure due to termite or insect borer attack, fungal decay, or if the primer causes applied premium exterior acrylic paints to break down within this timeframe, the affected product will be remedied or replaced according to the specified terms in the product guarantee. It leads the industry with its level of cover and provides total peace of mind for the consumer.
The Woodhouse Weatherproof ™ timber is finger jointed New Zealand radiata pine that is LOSP treated and pre-primed with pink Dulux Industrial coating. It is the premier external finger jointed product used for structural and decorative applications. This includes handrails & balustrades, cladding & lining boards, screening, fencing, fascia, dressed all round (DAR), structural F7 and GL8 laminated beams and posts.
Woodhouse Timber CEO, Mark Woodhouse, said, “Our reputation has been built around the quality and longevity of our products. We are excited that we can now extend the Woodhouse Weatherproof ™ warranty which already covered fungal decay and termite attack to include a 25-year cover for paint failure too due to cracking, peeling, flaking and adhesion. It highlights Dulux’s confidence in both our and their product plus a shared customer focus. None of our competitors offer this level of protection.”
Dulux Industrial Coatings Brand Manager James MacDonald said, “We are pleased we have been able to work with Woodhouse to offer an extended 25-year warranty on the Woodhouse Weatherproof range to consumers which will provide them with the confidence and peace of mind that Woodhouse Weatherproof ™ products will last for years to come”.
CONDITIONS OF WARRANTY
Woodhouse Weatherproof ™ building products are covered by a limited guarantee in exterior above ground applications against termite and insect attack, fungal decay, and paint system failures arising from the performance of factory priming coats (underwritten by Dulux® Powder Coatings). Woodhouse’s maximum liability under this guarantee is limited to and set out in the Woodhouse Weatherproof ™ Warranty. For full details of the warranty please refer to: www.woodhouse.com.au/wp-content/uploads/2021/03/WP-Warranty-Web-3.pdf
// END
About Woodhouse
Operating for over 37 years, Woodhouse Timber Company is a family owned and operated business established by Chris Woodhouse. Built on the foundations of quality products and excellent customer service, it has grown from its warehouse in Brisbane to a national operation with branches and representation across QLD, NSW, ACT, VIC, TAS, SA and WA. It is now one of the premier wholesalers of exterior and interior timber products. The flagship products are Woodhouse Weatherproof ™ exterior timber with its signature pink colour and Woodhouse EdgeLine ™ white interior mouldings. For more information, visit woodhouse.com.au
About Dulux
Dulux has been part of the Australian paint and coatings manufacturing industry since 1933 and Australia’s most trusted paint brand. Dulux Industrial Coatings is a business unit of Dulux Group that provides high-quality factory applied industrial coatings products to the Australian and New Zealand markets and is committed to supporting the use and performance of these coating materials. Dulux Industrial Coatings provides the highest level of technical development in coating formulation, manufacturing excellence and expertise in the selection of products for their intended environment which provides our customers with the highest possible confidence in our coatings’ potential to deliver durability and performance. For more information visit duluxindustrialcoatings.com
For more information, visit www.woodhouse.com.au, www.woodhouse.com.au, follow us on Facebook at https://www.facebook.com/woodhouse.timber or connect with us at LinkedIn at www.linkedin.com/company/woodhouse-timber-company
Dulux Partnership
Date: 08 February 2021
Woodhouse Timber Establishes New Partnership With Dulux
After an extensive review process, Woodhouse Timber have appointed Dulux as their paint supplier for the priming of the Woodhouse Weatherproof ™ product range.
The Woodhouse Weatherproof ™ timber is finger jointed New Zealand radiata pine that is LOSP treated and pre-primed with pink industrial paint. It is the premier external finger jointed product used for struc-tural and decorative applications. This includes handrails & balustrades, cladding & lining boards, screening, fencing, fascia, dressed all round (DAR), structural F7 and GL8 laminated beams and posts.
As the leading Australian importer and wholesaler of pre-primed finger jointed pine, Woodhouse is one of the largest consumers of industrial paint in New Zealand.
Woodhouse Timber CEO, Mark Woodhouse, said, “Our brand and reputation have been built on service and quality, so we are extremely pleased to be partnering with an organisation such Dulux who prides itself on these attributes. It was not a decision we took lightly but an important step in the ongoing development of our Woodhouse Weatherproof ™ range. For example, we are now able to offer a 25-year warranty across both the product and the paint. “
Dulux Powder & Industrial Coatings General Manger Tony Leard, explains “Our initial discussions with Woodhouse Timber Company made it clear that they strive for the highest quality in their product and how they bring it to market. This led to a longer process of proving our primer as Woodhouse’s preferred paint for their Woodhouse Weatherproof ™ product which has given both companies a better understanding of what is required by builders and renovators and how we will continue to improve existing products and de-velop new ones.”
The Dulux coated Woodhouse Weatherproof ™ timber will be rolled out from January 2021.
// END
About Woodhouse
Operating for over 37 years, Woodhouse Timber Company is a family owned and operated business established by Chris Woodhouse. Built on the foundations of quality products and excellent customer service, it has grown from its warehouse in Brisbane to a national operation with branches and representation across QLD, NSW, ACT, VIC, TAS, SA and WA. It is now one of the premier wholesalers of exterior and interior timber products. The flagship products are Woodhouse Weatherproof ™ exterior timber with its signature pink colour and Woodhouse EdgeLine ™ white interior mouldings. For more information, visit www.wood-house.com.au
About Dulux
Dulux has been part of the Australian paint and coatings manufacturing industry since 1933 and Australia’s most trusted paint brand. Dulux Industrial Coatings is a business unit of Dulux Group that provides high-quality industrial coatings products to the Australian and New Zealand markets and is committed to supporting the use and performance of these coating materials. Dulux Industrial Coatings provides the highest level of technical development in coating formulation, manufacturing excellence and expertise in the selec-tion of products for their intended environment which provides our customers with the highest possible confidence in our coatings’ potential to deliver durability and performance.
\For more information, visit https://www.woodhouse.com.au, https://www.woodhouse.com.au, follow us on Facebook at https://www.facebook.com/woodhouse.timber or connect with us at LinkedIn at https://www.linkedin.com/company/woodhouse-timber-company
New Brisbane Warehouse
Over the next few weeks we will be moving to our new purpose built warehouse in Brisbane.
Just down the road from our current location, the new building is located at 7 Brickworks Place, Darra.
The new warehouse will increase our stock capacity and with new racking and warehouse management systems, we will be able to provide even better service to our customers.
Once COVID19 is under control, we look forward to welcoming customers for a tour around the premises.
COVID-19 Update
17 March 2020
To our valued customers,
As a company we have undertaken a number of steps to ensure the ongoing health and well-being of our employees with the current dynamic and rapidly evolving COVID-19 situation while continuing to support our valued customers.
We have identified the greatest risk to our business currently is a staff member testing positive to COVID-19, or having had contact with a confirmed case of COVID-19 thus requiring to undertake self-isolation for 14 days. To minimise the potential risk and our ability to provide the required service to our customers, we will be implementing non-overlapping split shifts across the Operations Department of the business in each branch. This will reduce the risk of contamination through close contact and having an entire branch closed due to isolation / recovery as a result of COVID-19.
In order assist the community with prevention we have asked all office based non-operational staff not to attend the office and undertake their work from home. Staff will be following this protocol until we receive further notice from the government.
We are well positioned for business to continue as usual, albeit under some slightly different circumstances. We are well stocked, working closely with our suppliers, to support all of our customers. Members of the sales team will continue to call on customers unless they are advised otherwise by official channels. We urge our customers to continue calling or emailing their account managers if they need anything.
If you have any concerns, please do not hesitate to reach out to your usual contact within the business.
Thank you for your valued support during these unprecedented times.
Kind Regards,
Mark Woodhouse
CEO
